Redirects from every old page to its replacement
So links and search results pointing at the old site do not dead-end.
A dental website redesign should not cost you the search rankings you already have
A dental website redesign done carelessly is the single fastest way to lose search rankings a practice has spent years building, because a new site with different page addresses and no redirects tells search engines the old pages are simply gone. Done properly, a redesign maps every existing page to its replacement, launches faster and better structured than before, and is the normal starting point for rankings to improve rather than fall.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Detail 01
Why an old dental site usually needs replacing, not patching
Most redesign conversations start because the current site is slow on a phone, has one crowded services page instead of a page per treatment, shows a phone number instead of a booking request, or has not been touched in years and shows it: outdated hours, a departed associate still on the team page, an expired offer. Patching those issues individually on an old, plugin-heavy platform is usually slower and more expensive than a proper rebuild.
Detail 02
Every old page gets mapped to a new one
Before launch we map every page on your current site to its equivalent on the new one and set up redirects, so a link or a search result pointing at your old services page lands on the right new treatment page instead of a dead end. This is the single most important technical step in a redesign and the one most commonly skipped by cheaper providers.
Detail 03
The new site launches faster and better structured
The redesign is not just a visual refresh on the same underlying structure. Twelve treatments crammed onto one page become individual treatment pages, a phone number becomes a booking request wired to your PMS or CRM, and the whole site is rebuilt to hit a 90+ PageSpeed guarantee rather than whatever speed the old platform happened to produce.
Detail 04
What we need from you to redesign the site
The same onboarding information as a new build, your treatment list, insurance carriers, team and location details, plus a login or export from your current site so we can map its pages accurately. We do the redirect mapping and technical migration; you review pages on a preview link as they are ready.
Deliverables
What you get
A launch built to hold or improve rankings
Faster pages, correct structured data and more treatment pages than the site it replaces.
One crowded services page split into treatment pages
Each treatment gets its own page instead of sharing space with eleven others.
A real booking request, not just a phone number
Wired into your PMS or CRM as part of the redesign, not a separate project.
90+ PageSpeed on the new site
Whatever the old platform scored, the replacement is guaranteed and re-tested after every change.
Content migrated from your current site
Team bios, photos and existing copy are reused wherever they are still accurate.
Included
What comes with it on every plan
- The full website for your practice typeHome, new patients, a page per treatment, location and neighborhood pages, insurance and financing, team, gallery, contact.
- Booking request into your PMS or CRMWith an automatic reply to the patient and a notification to the front desk.
- Domain, hosting, SSL, backups and monitoringNothing to renew, nothing itemized.
- 5 revisions a monthDone within 2 to 5 working days from your client portal.
- Researched articles every week2,500 to 3,200 words each, sourced and general information only.
- SEO, answer-first content and schemaBuilt in from the first page, not sold separately.
- Redirects from your old siteEvery existing page mapped so rankings and links carry over.
Not included
What we do not do, said plainly
- Dental or medical adviceWe write general information that your team reviews. Clinical decisions stay with the practice.
- Secure patient intake or storing health recordsWe link to the intake tool you already use instead of collecting health information on the website.
- Confirmed appointmentsThe form and the AI tools collect requests; your front desk confirms every appointment.
- AI usage on Full Practice and Multi-LocationMinutes, messages and carrier fees are billed at cost on top of the monthly fee, itemized, with no markup.
- Design and code ownershipYour domain and content are yours; the design and code stay ours, as with any agency.
- Social posts, reels and Google profile management below Multi-LocationThose come with the Content Engine on the Multi-Location plan.
The build
Howitworks
Four steps, and the only one you pay for before launch is the first month.
Live demo
See dental website redesign on your own practice
A 30-minute walk-through of the site you would get, with your treatments, your carriers and the booking request wired the way your front desk wants it.
Speed and ads
Afastersitemakeseveryaddollarwork harder
If the practice runs Google Ads or social ads, the landing page is half the result. A slow or confusing page wastes the click you paid for. A fast, specific page helps keep it, and can help lower what you pay for the next one.
We do not promise a specific cost-per-click, percentage or ranking. We build the page the ad lands on to be fast, relevant and easy to act on.
Built to open fast on a phone
Static pages, compressed photos and almost no JavaScript, served from Cloudflare. Every page targets 90+ on Google PageSpeed and is re-tested after each change.
Easy to use with one thumb
Large tap targets, the booking request always one tap away, and the answer to the heading in its first sentence.
Better landing pages can lower what a click costs
Google lists landing-page experience as one of the three parts of Quality Score, and says higher-quality ads can often lead to a lower cost per click. A fast, relevant treatment page helps on both counts.
More of your paid clicks stay
When a page loads before the visitor gives up, fewer people bounce back to the search results, so more of the clicks you already paid for reach the booking request.
Sources: Google Ads Help, "About Quality Score" (checked September 2026); Google Ads Help, "About Ad Rank" (checked September 2026).
What you get
Thepackagebehind this service
What every plan carries, and which plan adds the AI Engine or the Content Engine.
The website
Cleanings, crowns, root canals, implants, aligners, whitening, emergencies and whatever else you offer, each on its own page with an FAQ block and the booking request.
Single Operatory: includedFull Practice: includedMulti-Location: included
A page per office with hours, parking, team and map, plus pages for the neighborhoods and nearby towns your patients come from. Multi-Location adds a location hub.
Single Operatory: includedFull Practice: includedMulti-Location: included
The carriers you accept, how billing works at your office, and your financing or membership options, in plain words.
Single Operatory: includedFull Practice: includedMulti-Location: included
A short request form (reason for visit, carrier, preferred times) that is clearly a request your front desk confirms, with an automatic reply to the patient.
Single Operatory: includedFull Practice: includedMulti-Location: included
Every request is pushed by API, Zapier or Make into your practice management system where it accepts external requests, and into your CRM in every case, with new patients tagged.
Single Operatory: includedFull Practice: includedMulti-Location: included
Static pages served from Cloudflare, compressed photos and almost no JavaScript, re-tested after every change.
Single Operatory: includedFull Practice: includedMulti-Location: included
Readable type sizes, color contrast and large tap targets for patients of every age, built with the WCAG guidelines in mind.
Single Operatory: includedFull Practice: includedMulti-Location: included
Managed for you
Hours, team, offers, carriers and treatment changes, done within 2 to 5 working days. Extra revisions are a flat fee, never hourly.
Single Operatory: includedFull Practice: includedMulti-Location: included
One place to request revisions, raise tickets and send files, with an optional named approver who signs off every change on a preview link.
Single Operatory: includedFull Practice: includedMulti-Location: included
Cloudflare hosting, a self-renewing SSL certificate, daily backups, uptime monitoring and security headers, all inside the monthly fee.
Single Operatory: includedFull Practice: includedMulti-Location: included
A domain registered in your practice's name at no charge while your plan is active, or your existing domain pointed at the new site with DNS managed.
Single Operatory: includedFull Practice: includedMulti-Location: included
The domain is in your name and the content we write is yours. On cancellation you get a full export within 14 days.
Single Operatory: includedFull Practice: includedMulti-Location: included
Every page on your current site is mapped to a page on the new one and redirected, so links and search results keep working.
Single Operatory: includedFull Practice: includedMulti-Location: included
Client words
Whatpracticessayabout this work
The audit found our new patient appointments details repeated across several pages, each worded slightly differently. The facts have one home, and every change request names the reference page and its reviewer. Customers no longer quote wording we retired two years ago.
Christian GladstoneClinical administrator, Full-service family dental surgeryTulsa, OklahomaContent audit and update process for new patient appointments The old new patient appointments address sits in hundreds of our sent messages; breaking it was not an option. We reviewed the full redirect map before launch and checked the destinations ourselves. Launching no longer meant abandoning everyone holding an old link.
Joan BridgewaterFront desk coordinator, Cosmetic and restorative dental practiceSavannah, GeorgiaPage migration and redirect mapping for new patient appointments Our old change process for new patient appointments content was informal to the point of folklore. Every change is recorded as old text, new text, approver, then published from that record. The site finally says what we approved, not someone's best guess at it.
Elizabeth BellamyReception team lead, City center dental surgerySanta Rosa, CaliforniaContent approvals and change requests for new patient appointments
Case studies
Casestudiesbehind this service
Real practices where this work was part of the build, and what changed at the front desk.
Questions about dental website redesign
Will a redesign hurt our current Google rankings?
Not if it is done with redirects. We map every existing page on your current site to its replacement before launch, so search engines and any links pointing at the old pages land on the equivalent new page. The usual result is rankings improving, since the new site is faster and better structured, not falling.
How long does a redesign take compared to a brand-new site?
The same launch windows apply, 7 days for a single-location practice and up to 15 for a multi-location group, counted from the onboarding call, because the process is the same build with an additional mapping step for your existing pages.
Can you keep our current domain?
Yes. The redesign launches on the same domain you already use; nothing changes for patients or your email, and we manage the DNS as part of the switch.
What if we do not have access to our current site anymore?
We can usually reconstruct the page structure from what is still visible on the live site and from search results, though a login or export makes the redirect mapping more precise. Tell us what access you have at onboarding.
What happens to our old content and photos?
Team bios, existing photography and any copy that is still accurate are reused in the new build wherever possible; we do not discard usable content just because the platform changes.
How long will our old site stay reachable during the redesign?
Your current site keeps running until the new one is approved. We build on a preview link, you comment, and only then does the domain point at the new site with every old URL redirected the same day.
Will patients notice anything change apart from the design?
The things they notice most are speed, being able to find their treatment, and being able to request a time without calling. Your phone number, address and email stay exactly as they are, and email is untouched because only the website records change.
What if our rankings drop anyway?
Redirects protect the pages that rank today, and our terms carry a commitment to keep working on local rankings within the stated window after launch. We also keep publishing researched articles every week, which is what usually moves a practice site forward rather than back.
Next step
See it built for your practice
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.