The story
Whereitstarted,andwhat we changed
Three stations, in the order the practice lived them. The first two are the practice's description of the old way; the third is the build.
Station 01
Starting point
Nobody knew which page a new patient appointments inquiry had come from. Content reviews were exercises in collective guesswork.
Station 02
The problem
When it comes to new patient appointments, without origins, every page looked equally valuable, which meant no page could be improved with confidence.
Station 03
What we built
Submissions capture the page and category they came from, together with visit reason, preferred day and callback details. The resulting report distinguishes inquiries from pageviews, and message content stays out of the reporting layer.