Cleanings, crowns, root canals, implants, aligners, whitening, emergencies and whatever else you offer, each on its own page with an FAQ block and the booking request.
Single Operatory: includedFull Practice: includedMulti-Location: included
Built for general dentistry
A general dentistry website that books the whole family
A general dentistry website earns new patients by giving every treatment its own page, answering the insurance question before the call, and turning the visit into a booking request the front desk can confirm in one call back.
Findings
Whatusuallygoes wrongforgeneraldentistrypractices
Four problems we see on most general dentistry websites we replace.
- One "Services" page lists cleanings, crowns, root canals and whitening in a row, so nothing ranks and nothing gets read.
- The insurance page is a logo strip with no explanation, so every new patient call starts with "do you take my plan?"
- The contact form emails a shared inbox and the front desk finds the request two days later.
- Hours, hygienist changes and the new-patient offer are out of date because editing the site means calling the old agency.
The build
Thepagesyoursitewill carry
Each one its own page, written in your voice and reviewed by you, with the booking request at the end.
- 1Home
- 2New patients (what to expect, forms, offer)
- 3Hygiene and cleanings
- 4Fillings, crowns and bridges
- 5Root canals and extractions
- 6Emergency dental visits
- 7Insurance and financing
- 8Meet the team and location
Family booking request
The booking request form lets a parent request appointments for more than one family member in one go, with the reason for each visit, the insurance carrier and preferred days. The request is pushed to your practice management system or CRM and the front desk confirms the slots by phone or text.
It is a request, not a confirmed appointment. Your front desk confirms every one.
The plans
Threewaystorun it
Every plan carries the pages and the booking request above. The build fee of $797 is invoiced only after launch.
- Single OperatoryThe website, fully managedLive in 7 days
- Full PracticeEverything, plus the AI EngineLive in 10 days
- Multi-LocationEverything, plus the Content EngineLive in 15 days
What you get
Whatthesitecarriesforgeneraldentistry
Every plan includes the website, the booking request, hosting and the weekly changes. The AI Engine is added on the Full Practice plan and above.
The website
A page per office with hours, parking, team and map, plus pages for the neighborhoods and nearby towns your patients come from. Multi-Location adds a location hub.
Single Operatory: includedFull Practice: includedMulti-Location: included
The carriers you accept, how billing works at your office, and your financing or membership options, in plain words.
Single Operatory: includedFull Practice: includedMulti-Location: included
A short request form (reason for visit, carrier, preferred times) that is clearly a request your front desk confirms, with an automatic reply to the patient.
Single Operatory: includedFull Practice: includedMulti-Location: included
Every request is pushed by API, Zapier or Make into your practice management system where it accepts external requests, and into your CRM in every case, with new patients tagged.
Single Operatory: includedFull Practice: includedMulti-Location: included
Static pages served from Cloudflare, compressed photos and almost no JavaScript, re-tested after every change.
Single Operatory: includedFull Practice: includedMulti-Location: included
Readable type sizes, color contrast and large tap targets for patients of every age, built with the WCAG guidelines in mind.
Single Operatory: includedFull Practice: includedMulti-Location: included
AI Engine
Answers calls the front desk cannot pick up, handles questions about hours, treatments, insurance and financing, and turns the call into a booking request. Calls are summarised into a PDF: who called, what they wanted, what needs a person.
Single Operatory: not includedFull Practice: includedMulti-Location: included
A chat on every page that answers practice questions from your own content and collects a booking request with the same fields as the form.
Single Operatory: not includedFull Practice: includedMulti-Location: included
Replies to texts, Facebook Messenger and Instagram DMs around the clock and books requests. Anything clinical is handed to a person at the practice.
Single Operatory: not includedFull Practice: includedMulti-Location: included
We file the US carrier registration for business texting so replies and reminders are not filtered as spam.
Single Operatory: not includedFull Practice: includedMulti-Location: included
Client words
Whatgeneraldentistrypracticesdescribe
Honestly, the redesign was nice, but the inquiry form is what changed our day-to-day. The form gathers visit reason, preferred day and callback details at the start, exactly the details our follow-up messages always requested. Most mornings I can prepare for the callback from the first message alone.
Lubna JabbourNew patient coordinator, Sedation and anxious-patient dental practiceWorcester, MassachusettsInquiry form and response workflow for new patient appointments My first check was simple: open the new patient appointments page on a phone and try to get in touch. Everything a visitor needs is up top, and the inquiry button stands out properly. Staff can now text a single link mid-call instead of narrating the menu.
Pamela CoggeshallPatient services supervisor, Dental hygiene and preventive care clinicPlano, TexasMobile navigation and page layout for new patient appointments Before this, sending our new patient appointments form felt like posting a letter into the dark. Now the sender gets a summary, the next step in plain language, and a way to correct mistakes. Duplicate submissions have dropped away almost completely.
Michelle HarcourtScheduling supervisor, Root canal and general dental clinicSanta Rosa, CaliforniaSubmission acknowledgment and follow-up for new patient appointments
Case studies
Casestudiesforgeneraldentistryandpractices like it
Real projects, anonymized by practice type and region, with the practice's own words on what changed.
Where we work
General dentistry practices across United States
We build and run general dentistry websites for practices anywhere in United States, including Texas, Florida, California, New York and Illinois. Everything runs by email, your client portal and one call. Your own site names your city and the neighborhoods your patients travel from, because that is what they search.
Live demo
See it built for general dentistry
A 30-minute walk-through of the pages above, with your treatments and the family booking request wired the way your front desk wants it.
Questions from general dentistry practices
Do we really need a separate page for every treatment?
Yes. A page per treatment is what lets a patient searching for "crown near me" or "emergency dentist" land on a page that answers their question, and it gives search engines a page worth ranking. One long services list does neither.
Can the site show our new-patient offer?
Yes. The new patients page and the home page carry your current offer, and swapping it is a normal weekly update. We do not invent offers; the wording and any figure come from you.
Will the booking request work with our practice management software?
We connect the form to your practice management system by API, Zapier or Make where it accepts external requests, and to your CRM in every case. New-patient requests are tagged separately so the coordinator sees them first.
How do you handle content about treatments without giving dental advice?
Every treatment page is written as general information about what the visit involves at your practice, reviewed by you before it goes live, and carries a clear line that it is not a diagnosis or a treatment plan. We are a website company, not a dental practice.
Can patients request appointments outside office hours?
Yes. The booking request form works around the clock and lands in your practice management system or CRM with the reason for visit, carrier and preferred times. On the Full Practice and Multi-Location plans the AI receptionist and chat also answer calls, texts and messages after hours and collect the same details. Every appointment is still confirmed by your front desk.
How do you keep the hygiene recall and the new-patient offer current?
They are normal weekly updates. Email or log the change in your client portal and it is live within the stated turnaround, with five revisions a month included. Wording and any figure come from you; we never invent an offer.
Do we get pages for the towns around us, not just our address?
Yes. Each office gets its own location page, and we add pages for the neighborhoods and nearby towns your patients travel from, each written for that place rather than copied with the name swapped.
What does the site do about insurance questions?
The insurance page lists the carriers you accept and explains in plain terms how in-network and out-of-network billing works at your practice, with your financing or membership options beside it. It is linked from every treatment page where cost usually comes up, so the first call is about scheduling instead.
See it built for general dentistry
A live walk-through, on your screen, of the site your practice would get, with the family booking request wired the way your front desk wants it.