Built for pediatric dentistry

A pediatric dental website that parents book from the car line

A pediatric dental website works when it calms a parent in the first paragraph, explains the first visit and sedation options plainly, and lets them request an appointment for two children in the time it takes to wait for the school gate to open.

Findings

Whatusuallygoes wrongforpediatricdentalpractices

Four problems we see on most pediatric dentistry websites we replace.

  • Parents want to know what a first visit is like and whether you are gentle, and the site says "comprehensive care for children".
  • Requests for two or three siblings arrive as separate emails or not at all.
  • School-hour and after-school availability is the first question and the hours are hidden in the footer.
  • The site looks like every other pediatric template, so nothing about your team comes through.
Two children brushing their teeth together at a bathroom sink
Pediatric practices: pages written for the parent doing the booking.Photo: cottonbro studio on Pexels, Pexels License

The build

Thepagesyoursitewill carry

Each one its own page, written in your voice and reviewed by you, with the booking request at the end.

  1. 1Home
  2. 2Your child's first visit
  3. 3Preventive care and cleanings
  4. 4Fillings and crowns for children
  5. 5Sedation and comfort options
  6. 6Special healthcare needs
  7. 7Insurance, Medicaid and financing
  8. 8Meet the team and office tour

Sibling booking request

The booking request lets a parent add each child with their age and the reason for the visit, choose after-school or school-hour preferences, and give the insurance carrier once for the family. It is pushed to your practice management system or CRM as one request with all children attached, and the confirmation tells the parent the front desk will confirm the times.

It is a request, not a confirmed appointment. Your front desk confirms every one.

The plans

Threewaystorun it

Every plan carries the pages and the booking request above. The build fee of $797 is invoiced only after launch.

  • Single OperatoryThe website, fully managedLive in 7 days
  • Multi-LocationEverything, plus the Content EngineLive in 15 days
Compare the plans

What you get

Whatthesitecarriesforpediatricdentistry

Every plan includes the website, the booking request, hosting and the weekly changes. The AI Engine is added on the Full Practice plan and above.

The website

  • Cleanings, crowns, root canals, implants, aligners, whitening, emergencies and whatever else you offer, each on its own page with an FAQ block and the booking request.

    Single Operatory: includedFull Practice: includedMulti-Location: included

  • A page per office with hours, parking, team and map, plus pages for the neighborhoods and nearby towns your patients come from. Multi-Location adds a location hub.

    Single Operatory: includedFull Practice: includedMulti-Location: included

  • The carriers you accept, how billing works at your office, and your financing or membership options, in plain words.

    Single Operatory: includedFull Practice: includedMulti-Location: included

  • A short request form (reason for visit, carrier, preferred times) that is clearly a request your front desk confirms, with an automatic reply to the patient.

    Single Operatory: includedFull Practice: includedMulti-Location: included

  • Every request is pushed by API, Zapier or Make into your practice management system where it accepts external requests, and into your CRM in every case, with new patients tagged.

    Single Operatory: includedFull Practice: includedMulti-Location: included

  • Static pages served from Cloudflare, compressed photos and almost no JavaScript, re-tested after every change.

    Single Operatory: includedFull Practice: includedMulti-Location: included

  • Readable type sizes, color contrast and large tap targets for patients of every age, built with the WCAG guidelines in mind.

    Single Operatory: includedFull Practice: includedMulti-Location: included

AI Engine

  • Answers calls the front desk cannot pick up, handles questions about hours, treatments, insurance and financing, and turns the call into a booking request. Calls are summarised into a PDF: who called, what they wanted, what needs a person.

    Single Operatory: not includedFull Practice: includedMulti-Location: included

  • A chat on every page that answers practice questions from your own content and collects a booking request with the same fields as the form.

    Single Operatory: not includedFull Practice: includedMulti-Location: included

  • Replies to texts, Facebook Messenger and Instagram DMs around the clock and books requests. Anything clinical is handed to a person at the practice.

    Single Operatory: not includedFull Practice: includedMulti-Location: included

  • We file the US carrier registration for business texting so replies and reminders are not filtered as spam.

    Single Operatory: not includedFull Practice: includedMulti-Location: included

Compare the plans and prices

Client words

Whatpediatricdentistrypracticesdescribe

  • The time we spent on the new patient appointments wording was time well spent. It explains what an inquiry achieves and is honest about what still needs a proper discussion. We no longer open every call by correcting the website.
    Andre MontgomeryReception supervisor, Family dentistry practiceReno, NevadaService scope and expectations for new patient appointments
  • The question 'who is answering this one?' used to hang over every new patient appointments inquiry. Every inquiry arrives with an owner, a status, and the context attached. Duplicate replies and orphaned messages have both quietly ended.
    Vanessa ClaringtonOffice administrator, Pediatric and family dental practiceNewark, DelawareInquiry assignment and staff handover for new patient appointments
  • Our deliberately awkward question was: what if the new patient appointments form breaks? There is now a visible backup route, honest error wording, and a test that proves mail arrives. Hoping the form never breaks is no longer the strategy.
    Alok ThakurOffice manager, Children's dental practiceNewark, DelawareContact resilience and delivery checks for new patient appointments

Case studies

Casestudiesforpediatricdentistryandpractices like it

Real projects, anonymized by practice type and region, with the practice's own words on what changed.

All 20 case studies

Where we work

Pediatric dentistry practices across United States

We build and run pediatric dentistry websites for practices anywhere in United States, including Texas, Florida, California, New York and Illinois. Everything runs by email, your client portal and one call. Your own site names your city and the neighborhoods your patients travel from, because that is what they search.

Live demo

See it built for pediatric dentistry

A 30-minute walk-through of the pages above, with your treatments and the sibling booking request wired the way your front desk wants it.

Book a demo

Questions from pediatric dental practices

Can the site explain sedation options without giving medical advice?

Yes. The page describes the comfort and sedation options your practice offers in general terms, what a parent can expect and what questions to ask at the appointment. Whether any option is appropriate for a child is decided by your dentist, and the page says so.

Do you write the first-visit page for parents or children?

For parents, in a warm tone, with a short section written to be read aloud to a child if you want one. You review the wording before it goes live.

Can we show which insurance and Medicaid plans we accept?

Yes. The insurance page lists the carriers and plans you give us, explains how billing works at your practice, and is updated as a weekly update when the list changes.

Does the office tour need professional photos?

Good phone photos of the waiting area, the operatories and the team are enough to start; we compress and lay them out. We do not use stock images of children in place of your office.

Can a parent request visits for more than one child at once?

Yes. The sibling booking request takes each child's first name, age and reason for visit in one submission, with the parent's contact details, carrier and preferred times, so the front desk can block the appointments together.

Can the site speak to parents rather than to children?

That is how we write it. Every page answers the parent's questions: what happens at a first visit, how you handle a nervous child, what to bring, how long it takes and how the appointment is billed.

Do you handle school-hour and after-school appointment questions?

Yes. The booking request can offer after-school and early-morning preferences, and the new patients page explains how your scheduling works, including any dedicated recall blocks you keep for families.

Is anything a child or parent types on the site sensitive?

The form collects contact details, the child's first name and age, the reason for the visit in the parent's words, the carrier and preferred times. It never asks for medical history or member ID numbers; anything sensitive belongs in your own secure intake tool after the appointment is confirmed.

See it built for pediatric dentistry

A live walk-through, on your screen, of the site your practice would get, with the sibling booking request wired the way your front desk wants it.

Book a demo