Plans and terms
Three fully managed plans. The $797 one-time build fee is invoiced only after your site is live and you have approved it. Cancel any month.
Findings
Once when it was built, and again every month it fails to do the front desk's work.
What it costs: The design is from another era, the hours are wrong and the "new" associate joined two years ago. Patients notice before you do.
What it costs: Changing a holiday closure or a fee policy is a small task that waits a month because nobody wants to ask.
What it costs: It shows a phone number. Anyone searching after hours, on a lunch break or from a waiting room somewhere else is lost.
What it costs: The blog stopped in the first year, so there is nothing new for search engines to find and nothing that answers the questions patients type.
What it costs: When something breaks at night, the practice finds out from a patient who could not load the page.
Speed
Ranking
Every plan
The full list. Nothing here is an add-on, and nothing changes between plans except the engines.
Hygiene, restorative, endodontic, surgical, cosmetic, orthodontic and emergency, matched to your practice type.
One per office with hours, parking and team, plus the neighborhoods and towns you draw patients from.
The carriers you accept, how billing works, and the financing or membership options you offer.
Reason for visit, insurance carrier, preferred times. Into your PMS or CRM, labeled as a request.
What to expect, who they will meet, and the office as it actually looks.
Then $20 each. Completed within 2 to 5 working days.
2 a week on the first two plans, 3 on Multi-Location, 2,500 to 3,200 words each.
Cloudflare, with nothing itemized and nothing for you to renew.
By API, Zapier or Make, with new-patient requests tagged separately.
Content
2 a week on Single Operatory and Full Practice, 3 on Multi-Location, each 2,500 to 3,200 words, sourced and reviewed by you if you wish. General information for patients, never a diagnosis.
Revisions
A new team member, a whole new treatment page, a reworked home section or a one-word fix each count as one. "Build two new service pages, here is the copy for both" is still one revision.
No hourly billing and no cap on additional revisions beyond the five included. You always know what a change costs before you ask for it.
Small changes such as holiday hours are usually same day. Every change is speed-checked before it ships.
You get a portal the day the site goes live. Revisions, support tickets and files all go through it, not an email address you have to remember.
Name an approver and nothing is published until they say yes on the preview link.
Five reset every month whether or not you used them all, so there is nothing to bank or lose track of.
Every week
The things that change at a practice every month, handled by email.
On every location page and in structured data, so search shows the right hours.
New hygienists, associates and front desk staff added with a bio and photo; leavers removed the same week.
Swapped on the home page and the new patients page. The wording and any figure come from you.
A new scanner, a new sedation option, a retired service: the page changes or is retired.
Added or removed plans reflected on the insurance page and the booking form.
New office photos or case photos (with your consent wording) compressed and added.
Before and after
The build
Four steps, and the only one you pay for before launch is the first month.
What you get
Before the table of terms below, here is the package itself: what each feature does, the problem it solves and the plans that include it.
Cleanings, crowns, root canals, implants, aligners, whitening, emergencies and whatever else you offer, each on its own page with an FAQ block and the booking request.
Single Operatory: includedFull Practice: includedMulti-Location: included
A page per office with hours, parking, team and map, plus pages for the neighborhoods and nearby towns your patients come from. Multi-Location adds a location hub.
Single Operatory: includedFull Practice: includedMulti-Location: included
The carriers you accept, how billing works at your office, and your financing or membership options, in plain words.
Single Operatory: includedFull Practice: includedMulti-Location: included
A short request form (reason for visit, carrier, preferred times) that is clearly a request your front desk confirms, with an automatic reply to the patient.
Single Operatory: includedFull Practice: includedMulti-Location: included
Every request is pushed by API, Zapier or Make into your practice management system where it accepts external requests, and into your CRM in every case, with new patients tagged.
Single Operatory: includedFull Practice: includedMulti-Location: included
Static pages served from Cloudflare, compressed photos and almost no JavaScript, re-tested after every change.
Single Operatory: includedFull Practice: includedMulti-Location: included
Readable type sizes, color contrast and large tap targets for patients of every age, built with the WCAG guidelines in mind.
Single Operatory: includedFull Practice: includedMulti-Location: included
Hours, team, offers, carriers and treatment changes, done within 2 to 5 working days. Extra revisions are a flat fee, never hourly.
Single Operatory: includedFull Practice: includedMulti-Location: included
One place to request revisions, raise tickets and send files, with an optional named approver who signs off every change on a preview link.
Single Operatory: includedFull Practice: includedMulti-Location: included
Cloudflare hosting, a self-renewing SSL certificate, daily backups, uptime monitoring and security headers, all inside the monthly fee.
Single Operatory: includedFull Practice: includedMulti-Location: included
A domain registered in your practice's name at no charge while your plan is active, or your existing domain pointed at the new site with DNS managed.
Single Operatory: includedFull Practice: includedMulti-Location: included
The domain is in your name and the content we write is yours. On cancellation you get a full export within 14 days.
Single Operatory: includedFull Practice: includedMulti-Location: included
Every page on your current site is mapped to a page on the new one and redirected, so links and search results keep working.
Single Operatory: includedFull Practice: includedMulti-Location: included
Clean page structure, one clear heading per page, unique titles and descriptions, internal links between treatments, locations and financing, and a sitemap.
Single Operatory: includedFull Practice: includedMulti-Location: included
Practice, location, hours, treatments and FAQs marked up as JSON-LD so search engines and AI assistants read them rather than guess.
Single Operatory: includedFull Practice: includedMulti-Location: included
Every heading answered in its first sentence, FAQ blocks on treatment pages, and plain, citable facts that answer engines and AI assistants can quote.
Single Operatory: includedFull Practice: includedMulti-Location: included
2 a week on Single Operatory and Full Practice, 3 on Multi-Location, each 2,500 to 3,200 words, sourced and general information only.
Single Operatory: includedFull Practice: includedMulti-Location: included
Answers calls the front desk cannot pick up, handles questions about hours, treatments, insurance and financing, and turns the call into a booking request. Calls are summarised into a PDF: who called, what they wanted, what needs a person.
Single Operatory: not includedFull Practice: includedMulti-Location: included
A chat on every page that answers practice questions from your own content and collects a booking request with the same fields as the form.
Single Operatory: not includedFull Practice: includedMulti-Location: included
Replies to texts, Facebook Messenger and Instagram DMs around the clock and books requests. Anything clinical is handed to a person at the practice.
Single Operatory: not includedFull Practice: includedMulti-Location: included
We file the US carrier registration for business texting so replies and reminders are not filtered as spam.
Single Operatory: not includedFull Practice: includedMulti-Location: included
Social image posts and short reels in your brand, planned a month ahead and reviewed before they go out.
Single Operatory: not includedFull Practice: not includedMulti-Location: included
Hours, photos, weekly posts and question answers kept current on every profile, each linked to its own location page, plus a review request after the visit.
Single Operatory: not includedFull Practice: not includedMulti-Location: included
The treatment plan
Rows are what you get, columns are the plans. Everything in the first two groups is on every plan.
| Included | Single Operatory | Full Practice | Multi-Location |
|---|---|---|---|
| The plan | |||
| Monthly fee | $137/ month | $297/ month + usage | $747/ month |
| One-time build feeInvoiced only after launch and your approval | $797 | $797 | $797 |
| Live inCounted from the onboarding call | 7 days | 10 days | 15 days |
| The website | |||
| A page for every treatment | Included | Included | Included |
| Location and neighborhood pages | Included | Included | Per office, with a location hub |
| Insurance and financing pages | Included | Included | Included |
| Booking request form into your PMS or CRM | Included | Included | Included |
| PageSpeed guarantee | 90+ | 90+ | 90+ |
| Domain, free or your own | Included | Included | Included |
| Cloudflare hosting, SSL, backups, monitoring | Included | Included | Included |
| Managed every week | |||
| Revisions a monthThen $20 each, no size limit | 5 | 5 | 5 |
| Revision turnaround | 2 to 5 working days | 2 to 5 working days | 2 to 5 working days |
| Researched articles a week2,500 to 3,200 words | 2 | 2 | 3 |
| AI Engine | |||
| AI receptionist and site chat | Not included | Included | Included |
| SMS, Messenger and Instagram agents | Not included | Included | Included |
| Call-analysis PDF and A2P 10DLC filing | Not included | Included | Included |
| Content Engine | |||
| 3 social image posts and 2 reels a week | Not included | Not included | Included |
| Google Business Profile managed per location | Not included | Not included | Included |
Choose a plan
All three are fully managed and all three carry the same build fee, invoiced after launch.
Single Operatory
The website, fully managed
$137/ month
Plus $797 one-time build fee, invoiced after launch
Live in 7 days
A single-location practice that wants the website, the booking request and the weekly updates handled, with the front desk answering calls in office hours.
The practice gets a page for every treatment, location and insurance pages that answer the first question, booking requests landing in the PMS or CRM with the details filled in, and a site that changes every week without anyone logging in.
Full Practice
Everything, plus the AI Engine
$297/ month + usage
Plus $797 one-time build fee, invoiced after launch
Live in 10 days
A practice whose phone rings after hours, at lunch and while the front desk is chairside, and that wants those calls and messages turned into booking requests.
Everything in Single Operatory, plus an AI receptionist and chat, SMS, Messenger and Instagram agents that answer questions about the practice and book requests around the clock, a call-analysis PDF, and A2P 10DLC filed so texts are delivered.
AI minutes, messages and carrier fees are billed at cost each month, itemized.
Multi-Location
Everything, plus the Content Engine
$747/ month
Plus $797 one-time build fee, invoiced after launch
Live in 15 days
A group with two or more offices that needs each location visible on its own, a steady stream of content, and its Google Business Profiles kept current.
Everything in Full Practice, plus the Content Engine: 3 researched articles a week, 3 social image posts and 2 reels a week in your brand, and every Google Business Profile managed, with a location hub and a page per office.
One build fee covers the whole group; each additional office is scoped on the demo call.
Before you pick a plan
Each note names the plan or the piece of the package it refers to.
Our new patient appointments information finally sits beside the contact details that belong with it. Each service description carries its own local contact, and the form inherits it. The 'let me transfer you' routine has almost disappeared.
The evening inquiry route for new patient appointments suits how we actually work. People leave the relevant details and see plainly when to expect a reply. Mornings start with a proper queue rather than voicemail archaeology.
Honestly, the redesign was nice, but the inquiry form is what changed our day-to-day. The form gathers visit reason, preferred day and callback details at the start, exactly the details our follow-up messages always requested. Most mornings I can prepare for the callback from the first message alone.
Risk reversal
These are in the terms and conditions, not just on this page.
You pay the first month to start. The $797 one-time build fee is invoiced only after the site is live and approved. Cancel before the build starts and it is never charged.
If a page we build and host falls below the target because of our work, we fix it at no charge.
Cancel with 2 business days notice before your next invoice. No long-term lock-in.
The domain is registered in your name. On cancellation you get a full export of your content within 14 days.
Live in 7, 10 or 15 days by plan, counted from the onboarding call.
Name an approver and every change waits on a preview link until they sign off.
Billing, plainly
Every payment is final once taken. The only refund is for a duplicate or incorrect charge made by our billing, reported within 30 days. Full detail in the refund policy.
Email us at least 2 business days before your next invoice date, during business hours (9 to 5 Central, Monday to Friday). A weekend email does not count until Monday, so it will not give 2 days notice for a Monday or Tuesday invoice.
Answers
You pay the monthly fee for the plan you choose up front: $137 for Single Operatory, $297 plus AI usage for Full Practice, or $747 for Multi-Location. The $797 one-time build fee is invoiced only after your site is live and you have confirmed you are satisfied with it.
A complete dental practice website, built for your practice type, with a page for every treatment, location pages, insurance and financing pages, the booking request form connected to your practice management system or CRM, 5 revisions a month, 2 researched articles a week, Cloudflare hosting, a domain and ongoing management. The Full Practice plan adds the AI Engine and the Multi-Location plan adds the Content Engine.
A revision is any change request you send, with no limit on how much goes into one. 5 are included every month. After that each additional revision is a flat $20, with no hourly billing anywhere. Every revision is completed within 2 to 5 working days.
The $297 monthly fee covers the AI Engine itself. The minutes, messages and carrier fees it uses are billed at cost each month on top, itemized so you can see exactly what was used. There is no markup on usage and no minimum.
There is no contract beyond the month. To cancel, email us at least 2 business days before your next invoice date, during business hours (9:00 to 17:00 Central, Monday to Friday, excluding US public holidays). A message outside those hours counts from the start of the next business day, so a weekend email does not give 2 business days of notice for a Monday or Tuesday invoice. With valid notice no further invoice is raised; with late notice the next invoice is charged and cancellation takes effect at the end of that month. If you cancel before the build starts, the build fee is never charged.
Yes. You can start on Single Operatory or Full Practice and move up when you want the AI Engine or open a second location. A plan change takes effect from your next billing date and there is no second build fee.
On Cloudflare's global network, with SSL, CDN, DDoS protection and unmetered bandwidth included in the monthly fee. There is no hosting bill, no SSL bill and no bandwidth overage, ever. Because the site is static there is no database or admin login to be attacked and no plugins to break.
Yes. We point the new site at the domain you already own and manage the DNS for you, so nothing changes for patients or for your email. If you do not have a domain, one is included free for as long as your plan is active, registered in your practice's name through Cloudflare Registrar or Spaceship, and it stays yours.
We map every page on your current site to a page on the new one and set up redirects so nothing that ranks today points at a dead page. The new site launches with the same domain, faster pages, more treatment pages and correct structured data, which is the usual starting point for rankings to improve rather than fall.
Our writers research and write 2 articles a week on the Single Operatory and Full Practice plans and 3 a week on Multi-Location, each 2,500 to 3,200 words, on the questions patients search before booking: first visits, what a crown involves, aligners compared with braces, what to do about a chipped tooth. Every article cites its sources, is general information rather than advice, and can be reviewed by you before publishing.
On the Full Practice and Multi-Location plans it answers questions about your practice, hours, treatments, insurance and financing on the website, by SMS, on Messenger and on Instagram, and turns the conversation into a booking request with the same fields as the form. It is scripted from your own pages, never gives dental advice, and hands anything clinical to a person at your practice.
General and family dentistry, pediatric dentistry, cosmetic dentistry, orthodontics, implant and restorative practices, oral surgery, periodontics and endodontics, from a single operatory to a multi-location group. Each practice type gets its own page structure, treatment set, booking form fields and referral pages where they apply.
More answers on the full FAQ page, or email us and a person replies within one working day.
Next step
From $137 a month, live in 7 days, and nobody at the practice ever logs into anything.
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