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    Case study 15 · Migration and redirects

    No dead ends: migrating new patient appointments properly

    Day to day with new patient appointments, previously shared links now arrive at relevant current information rather than a dead end. The scope protects continuity of access; it does not assume search rankings are unaffected.

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    The story

    Whereitstarted,andwhat we changed

    Three stations, in the order the practice lived them. The first two are the practice's description of the old way; the third is the build.

    1. Station 01

      Starting point

      Nobody had a complete list of where the new patient appointments pages were linked from. The redesign was about to find out the hard way.

    2. Station 02

      The problem

      For new patient appointments, every old address was a potential dead end for someone following a saved link. Nobody had an inventory, so nobody knew the size of the risk.

    3. Station 03

      What we built

      Legacy addresses were inventoried, each mapped to a relevant destination, and the full redirect plan reviewed before launch. The new reference content covers new patient information and reception hours under navigation that matches the new structure.

    Features used

    5partsofthepackage,put to work

    Each one links to the page that explains how it works on every site we build.

    Timeline

    20 working days, counted from content approval

    20 working days after content approval, including staff review and handover.

    Across all 20 case studies, builds ran from 10 to 25 working days after approval. The bar is drawn to that scale.

    Live demo

    Want this fixed on your own site?

    A 30-minute walk-through of the site you would get, with the migration and redirects set up the way your front desk works.

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    What changed

    Day to day with new patient appointments, previously shared links now arrive at relevant current information rather than a dead end. The scope protects continuity of access; it does not assume search rankings are unaffected.

    I cared about the redirect map as much as the redesign. Too many people hold our old new patient appointments link for it to be treated as an afterthought.
    Herbert SatterfieldHead receptionistImplant and restorative dental clinic, Albuquerque, New Mexico

    Answers

    Questionsaboutthis case study

    How long did this project take for the implant and restorative dental clinic?

    20 working days after content approval, including staff review and handover. The clock starts when the practice approves the content, so the build never waits on a draft nobody has signed off.

    Which parts of the build did this case use?

    URL inventory, Redirect map, Internal link updates, Missing-page checks, Launch review. Each one is listed above with a link to the part of the package that carries it.

    Why is the practice not named?

    The practice agreed to share the work and their words on the condition that the business stays anonymous. You see the practice type, the region and the team size, and the quote is attributed to Herbert Satterfield, head receptionist, by name and role.

    Could our practice get the same thing?

    Very likely, because this is the kind of work every plan is built around. Plans start at $137 a month with the $797 build fee invoiced only after launch. Book a demo and we show you how it would look and route on your own site before you commit to anything.

    More answers on the full FAQ page, or email us and a person replies within one working day.

    Next step

    Seewhatyour first messagecouldlooklike.

    From $137 a month, live in 7 days, and nobody at the practice ever logs into anything.

    Book a demohello@getdentalwebsite.com