Cleanings, crowns, root canals, implants, aligners, whitening, emergencies and whatever else you offer, each on its own page with an FAQ block and the booking request.
Single Operatory: includedFull Practice: includedMulti-Location: included
A dental marketing agency vs GetDentalWebsite
A dental marketing agency or a managed practice website?
The short answer
A traditional dental marketing agency usually sells a bundle: website, ads management, SEO and reporting, often on a retainer with a minimum term. That can be right for a practice that wants someone to run its whole marketing strategy. If what you mainly need is a fast website that books patients, stays current and is fully yours, a managed website is the focused, month-to-month option, and it works alongside any ads provider you choose.
GetDentalWebsite at a glance
- Plans from$137 a month
- Build fee$797, after launch
- Live in7 to 15 days
- Speed target90+ PageSpeed
- Revisions5 a month
- ContractMonth to month
What you get from an agency bundle
A good agency brings strategy, ad buying, reporting and a team across channels. For a group with ambitious growth plans and a marketing budget, that breadth can be worth it. The trade-offs to check are the minimum term, whether the website is on the agency's own platform, who owns the domain and content, and how much of the fee is for the site versus everything else.
When the website is the part you actually need
A practice that signed an agency bundle mainly for the website can end up paying for services they barely use. A managed site gives you the practice website, booking request, updates, articles and hosting, month to month, with the domain in your name. If you run ads, the site is built to be a fast, relevant landing page that can help them work better; you choose who manages the ads.
Side by side
Adentalmarketingagencycomparedwitha managed dental website
Twelve things that decide whether a practice website books patients and stays that way. Where we describe A dental marketing agency, we keep to what is generally true or what the provider documents.
| What matters | A dental marketing agency | GetDentalWebsite |
|---|---|---|
| Speed and Core Web Vitals | Varies by agency and by the platform they use. | Static pages served from Cloudflare, targeting 90+ PageSpeed on every page, re-tested after each change. |
| SEO control | Usually included as a service; approach varies. | We handle titles, headings, internal links, location pages and redirects for you, page by page. |
| Schema / JSON-LD | Varies by agency. | Organization, LocalBusiness, Service, FAQPage and BreadcrumbList JSON-LD built in; Review markup only for real reviews. |
| AEO and GEO readiness | Varies by agency. | Answer-first copy, FAQ blocks, an llms.txt file and consistent practice details on every page. |
| Hosting and security | Often on the agency's own platform or hosting. | Cloudflare hosting, SSL, daily backups, uptime monitoring and security headers included. No database or admin login to attack. |
| Maintenance burden | Handled by the agency, within the retainer's scope. | None for the practice. Nobody logs in; we check speed, uptime and updates. |
| Who does the work | An account team across several services. | We build and run it. You send changes; 5 revisions a month are done within 2 to 5 working days. |
| Content and blog | Often included in some form; volume varies by package. | 2 researched articles a week (3 on Multi-Location), 2,500 to 3,200 words each, written for patients. |
| Design quality | From templated to custom, depending on the agency. | Designed for your practice type with your photos and colors, then kept current every week. |
| Accessibility and compliance pages | Varies by agency. | Privacy, terms, cookie consent that gates scripts, an accessibility statement and no health information in forms. |
| Cost model | A monthly retainer, often with a minimum term and set-up fees. | One monthly fee from $137, plus a $797 build fee invoiced only after launch. AI usage at cost on the AI plans. |
| Lock-in and ownership | Check the contract: some agencies keep the domain or site on their platform. | Your domain is in your name and your content is yours, with an export within 14 days if you leave. Month to month. |
Be honest
When A dental marketing agency is the better fit
- You want one partner to run ads, SEO, social and reporting as a strategy.
- You have a marketing budget beyond the website and want it managed for you.
- You are opening several locations and need a full campaign plan.
Where we win
When a managed dental website is the better fit
- You mainly need a website that books patients and stays current.
- You want month-to-month terms and the domain in your name.
- You want to choose your own ads provider, or run none.
- You want to know exactly what the monthly fee covers.
Live demo
Compare it on your own practice, not a table
A 30-minute walk-through of the site your practice would get, next to what you have today. Plans from $137 a month, build fee after launch.
Switch or combine
Leavinganagencybundle,orkeepingoneforads
You can move the website and keep an agency for ads, or leave entirely.
Check your agreement for notice periods and who holds the domain.
We map every page on the agency-built site and redirect each one.
The new site launches on your domain, in your name.
If you keep an agency for ads, they point campaigns at the matching treatment pages on the new site.
What you get
Whatamanageddentalwebsiteincludes,by plan
The parts of the package most often compared with a do-it-yourself option. The full list is on the features page.
The website
A page per office with hours, parking, team and map, plus pages for the neighborhoods and nearby towns your patients come from. Multi-Location adds a location hub.
Single Operatory: includedFull Practice: includedMulti-Location: included
The carriers you accept, how billing works at your office, and your financing or membership options, in plain words.
Single Operatory: includedFull Practice: includedMulti-Location: included
A short request form (reason for visit, carrier, preferred times) that is clearly a request your front desk confirms, with an automatic reply to the patient.
Single Operatory: includedFull Practice: includedMulti-Location: included
Every request is pushed by API, Zapier or Make into your practice management system where it accepts external requests, and into your CRM in every case, with new patients tagged.
Single Operatory: includedFull Practice: includedMulti-Location: included
Static pages served from Cloudflare, compressed photos and almost no JavaScript, re-tested after every change.
Single Operatory: includedFull Practice: includedMulti-Location: included
Readable type sizes, color contrast and large tap targets for patients of every age, built with the WCAG guidelines in mind.
Single Operatory: includedFull Practice: includedMulti-Location: included
AI Engine
Answers calls the front desk cannot pick up, handles questions about hours, treatments, insurance and financing, and turns the call into a booking request. Calls are summarised into a PDF: who called, what they wanted, what needs a person.
Single Operatory: not includedFull Practice: includedMulti-Location: included
A chat on every page that answers practice questions from your own content and collects a booking request with the same fields as the form.
Single Operatory: not includedFull Practice: includedMulti-Location: included
Replies to texts, Facebook Messenger and Instagram DMs around the clock and books requests. Anything clinical is handed to a person at the practice.
Single Operatory: not includedFull Practice: includedMulti-Location: included
We file the US carrier registration for business texting so replies and reminders are not filtered as spam.
Single Operatory: not includedFull Practice: includedMulti-Location: included
Content Engine
Social image posts and short reels in your brand, planned a month ahead and reviewed before they go out.
Single Operatory: not includedFull Practice: not includedMulti-Location: included
Hours, photos, weekly posts and question answers kept current on every profile, each linked to its own location page, plus a review request after the visit.
Single Operatory: not includedFull Practice: not includedMulti-Location: included
Reviews
Whatpracticesdescribeafter switching
We changed our Saturday hours, added a hygienist and swapped the new-patient offer, all in one week, without logging into anything. It was just done.
Priya RamanSamplePractice manager, Family dentistry, two locationsColumbus, OhioWeekly updates on the Full Practice plan Three locations, three sets of hours, three teams, and all of it stays right without anyone here touching a website. We email the change and it is live.
Lauren KesslerSampleOperations lead, Dental group, three locationsNaperville, IllinoisMulti-Location plan with location pages and managed Google Business Profiles We were nervous about moving the site after years on the old one. Every old page was mapped and redirected, and the emergency page finally reads well on a phone.
Hector VillanuevaSamplePractice owner, General and emergency dentistrySan Antonio, TexasRedesign with every old page redirected
Illustrative sample reviews. Names, practices and towns are placeholders that show the kind of outcome clients describe; verified client reviews replace them as practices launch.
Questions about A dental marketing agency and GetDentalWebsite
Do we need a full dental marketing agency?
Only if you want someone to run your whole marketing mix. If the website is the main need, a managed site covers it without a retainer for services you may not use.
Does your plan include running our Google Ads?
No. The plans cover the website, booking request, updates, articles and hosting, plus the AI Engine or Content Engine on higher plans. The site is built to be a fast, relevant landing page for any ads you run.
Our agency owns our domain. Can we still switch?
Usually yes. Ask them to transfer the domain to your practice or give DNS access. We help with the steps.
Will we lose rankings if we leave our agency's website?
Not if every old URL is redirected. We map them all before launch.
Is there a minimum term with you?
No. Plans are month to month, with 2 business days notice before the next invoice.
Can we keep our agency for ads and use you for the website?
Yes. Splitting the two is common and simple. Your ads provider sends campaigns to the treatment pages on your new site.
Do you provide marketing reports?
We monitor speed, uptime and search performance and fix what needs fixing. If you need detailed campaign reporting, that usually belongs with whoever runs your ads.
What does the website cost compared with a retainer?
Our plans are $137, $297 plus AI usage, or $747 a month, with a $797 build fee invoiced after launch. You can compare that with the part of an agency retainer that covers the site.
Sources
- Google Ads Help: About Quality Score (checked 2026-09-18)
- Google Ads Help: About Ad Rank (checked 2026-09-18)
This page compares a category of provider, not a named company. Descriptions of other products are general or based on their public documentation on the date shown, and may change.
Next step
Seeyourpracticesitebefore you decide.
From $137 a month, live in 7 days, and nobody at the practice ever logs into anything.