Pages built from your actual treatment list
Not a generic dental service list you have to edit down to fit your practice.
Custom dental website development means the site is built around your practice, not a shared theme
Custom dental website development means every page is coded specifically for your practice type, your treatments and the systems your front desk already uses, rather than starting from a shared theme with your logo and colors swapped in. The difference shows up most in the pages a template cannot get right: your specific treatment list, your insurance carriers, and the exact fields your practice management system expects from a booking request.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Detail 01
Built around your treatment list, not a generic one
A shared theme ships with a generic list of dental services and expects you to edit it down. Custom development starts from your actual treatment list, whatever it is, from a general practice offering a wide range of routine care to a specialty practice built almost entirely around implants or orthodontics, and builds the exact set of pages your practice needs, no more and no fewer.
Detail 02
Built around your systems, not a generic contact form
The booking request is custom-mapped to the practice management system or CRM you actually use, with the fields your front desk expects: reason for visit, insurance carrier, new or existing patient, preferred times. A generic contact form plugin sends an email; custom development sends a structured request into the tool your team already works in.
Detail 03
Built around how you actually run the practice
A single-operatory practice, a group with several locations, and a specialty referral practice all take booking requests differently and need different location and referral pages. Custom development means we ask how your practice actually runs during onboarding and build the site around that answer, rather than asking you to adapt to a fixed structure.
Detail 04
Custom does not mean unpredictable
Custom development still runs on a fixed monthly fee and a one-time build fee invoiced only after launch, with a set launch window of 7 to 15 days depending on plan. You get a site built specifically for your practice without the open-ended pricing and timelines that usually come with fully bespoke development.
Deliverables
What you get
Custom field mapping to your PMS or CRM
The booking request matches the fields your front desk already works with.
A structure that matches how your practice runs
Single operatory, multi-location or specialty referral, decided at onboarding, not assumed.
One fixed monthly fee and a build fee after launch
Custom development, predictable pricing; no open-ended bespoke-development invoice.
A set launch window, not an open timeline
7 to 15 days depending on plan, counted from the onboarding call.
Custom pages added as revisions, not new projects
A new treatment page or referral page is a normal monthly revision.
Included
What comes with it on every plan
- The full website for your practice typeHome, new patients, a page per treatment, location and neighborhood pages, insurance and financing, team, gallery, contact.
- Booking request into your PMS or CRMWith an automatic reply to the patient and a notification to the front desk.
- Domain, hosting, SSL, backups and monitoringNothing to renew, nothing itemized.
- 5 revisions a monthDone within 2 to 5 working days from your client portal.
- Researched articles every week2,500 to 3,200 words each, sourced and general information only.
- SEO, answer-first content and schemaBuilt in from the first page, not sold separately.
- Redirects from your old siteEvery existing page mapped so rankings and links carry over.
Not included
What we do not do, said plainly
- Dental or medical adviceWe write general information that your team reviews. Clinical decisions stay with the practice.
- Secure patient intake or storing health recordsWe link to the intake tool you already use instead of collecting health information on the website.
- Confirmed appointmentsThe form and the AI tools collect requests; your front desk confirms every appointment.
- AI usage on Full Practice and Multi-LocationMinutes, messages and carrier fees are billed at cost on top of the monthly fee, itemized, with no markup.
- Design and code ownershipYour domain and content are yours; the design and code stay ours, as with any agency.
- Social posts, reels and Google profile management below Multi-LocationThose come with the Content Engine on the Multi-Location plan.
The build
Howitworks
Four steps, and the only one you pay for before launch is the first month.
Live demo
See custom dental website development on your own practice
A 30-minute walk-through of the site you would get, with your treatments, your carriers and the booking request wired the way your front desk wants it.
Speed and ads
Afastersitemakeseveryaddollarwork harder
If the practice runs Google Ads or social ads, the landing page is half the result. A slow or confusing page wastes the click you paid for. A fast, specific page helps keep it, and can help lower what you pay for the next one.
We do not promise a specific cost-per-click, percentage or ranking. We build the page the ad lands on to be fast, relevant and easy to act on.
Built to open fast on a phone
Static pages, compressed photos and almost no JavaScript, served from Cloudflare. Every page targets 90+ on Google PageSpeed and is re-tested after each change.
Easy to use with one thumb
Large tap targets, the booking request always one tap away, and the answer to the heading in its first sentence.
Better landing pages can lower what a click costs
Google lists landing-page experience as one of the three parts of Quality Score, and says higher-quality ads can often lead to a lower cost per click. A fast, relevant treatment page helps on both counts.
More of your paid clicks stay
When a page loads before the visitor gives up, fewer people bounce back to the search results, so more of the clicks you already paid for reach the booking request.
Sources: Google Ads Help, "About Quality Score" (checked September 2026); Google Ads Help, "About Ad Rank" (checked September 2026).
What you get
Thepackagebehind this service
What every plan carries, and which plan adds the AI Engine or the Content Engine.
The website
Cleanings, crowns, root canals, implants, aligners, whitening, emergencies and whatever else you offer, each on its own page with an FAQ block and the booking request.
Single Operatory: includedFull Practice: includedMulti-Location: included
A page per office with hours, parking, team and map, plus pages for the neighborhoods and nearby towns your patients come from. Multi-Location adds a location hub.
Single Operatory: includedFull Practice: includedMulti-Location: included
The carriers you accept, how billing works at your office, and your financing or membership options, in plain words.
Single Operatory: includedFull Practice: includedMulti-Location: included
A short request form (reason for visit, carrier, preferred times) that is clearly a request your front desk confirms, with an automatic reply to the patient.
Single Operatory: includedFull Practice: includedMulti-Location: included
Every request is pushed by API, Zapier or Make into your practice management system where it accepts external requests, and into your CRM in every case, with new patients tagged.
Single Operatory: includedFull Practice: includedMulti-Location: included
Static pages served from Cloudflare, compressed photos and almost no JavaScript, re-tested after every change.
Single Operatory: includedFull Practice: includedMulti-Location: included
Readable type sizes, color contrast and large tap targets for patients of every age, built with the WCAG guidelines in mind.
Single Operatory: includedFull Practice: includedMulti-Location: included
Managed for you
Hours, team, offers, carriers and treatment changes, done within 2 to 5 working days. Extra revisions are a flat fee, never hourly.
Single Operatory: includedFull Practice: includedMulti-Location: included
One place to request revisions, raise tickets and send files, with an optional named approver who signs off every change on a preview link.
Single Operatory: includedFull Practice: includedMulti-Location: included
Cloudflare hosting, a self-renewing SSL certificate, daily backups, uptime monitoring and security headers, all inside the monthly fee.
Single Operatory: includedFull Practice: includedMulti-Location: included
A domain registered in your practice's name at no charge while your plan is active, or your existing domain pointed at the new site with DNS managed.
Single Operatory: includedFull Practice: includedMulti-Location: included
The domain is in your name and the content we write is yours. On cancellation you get a full export within 14 days.
Single Operatory: includedFull Practice: includedMulti-Location: included
Every page on your current site is mapped to a page on the new one and redirected, so links and search results keep working.
Single Operatory: includedFull Practice: includedMulti-Location: included
Client words
Whatpracticessayabout this work
They asked to see the questions customers genuinely ask us about new patient appointments, which I respected. Nothing went live until the person responsible for that subject had signed off the answer. Pointing people to the page has replaced hunting through old emails.
John WentworthHead receptionist, Implant and restorative dental clinicSavannah, GeorgiaFAQ research and editorial review for new patient appointments We knew the new patient appointments document was a problem; we had just never prioritized fixing it. I can send the exact section someone needs, and they can read it without downloading anything. The print-friendly version remains, but it is no longer the only option.
Sara SiddiquiPatient care coordinator, Denture and prosthetics dental practiceBillings, MontanaStructured reference pages for new patient appointments Our follow-ups on new patient appointments used to arrive disguised as brand-new inquiries. The two message types arrive under different subjects, so the sorting is done for us. Customers are spared a thoroughly unnecessary second introduction.
Jessica HarwoodAppointments coordinator, Cosmetic dentistry and whitening clinicRoanoke, VirginiaReturning-customer contact path for new patient appointments
Case studies
Casestudiesbehind this service
Real practices where this work was part of the build, and what changed at the front desk.
Questions about custom dental website development
How is this different from a theme with our logo added?
A theme starts from someone else's generic structure and content. Custom development starts from your treatment list, your systems and how your practice actually runs, and builds pages specific to that, which is why it can match your booking software and your exact services rather than a generic approximation.
Does custom development cost more than a template?
It runs on the same fixed monthly plans and one-time build fee as every other plan; custom refers to how the site is built, not a separate bespoke pricing tier. You get pages built for your practice without open-ended development billing.
Can you build custom referral pages for a specialty practice?
Yes. Oral surgery, periodontics and endodontics practices that take referrals from general dentists get pages written for the referring dentist as the audience, with the information they need to send a patient your way.
How long does custom development take compared to a template site?
A single-location practice is typically live in 7 days and a multi-location group in up to 15 days, the same launch windows as every plan, because the process is planned rather than fully open-ended.
How custom is custom, in practice?
The structure comes from patterns that work for dental practices, and everything on top of it is yours: your treatments, your carriers, your team and photos, your colors, your booking fields and your referral or membership pages. You will not share a site with the practice down the road.
Can you build a tool our practice needs, like a referral form for dentists?
Referral forms, pre-visit instruction pages, membership sign-up explanations and multi-patient family booking requests are all part of normal builds. Anything genuinely unusual gets scoped on the demo call, and we will tell you if it belongs in your practice software rather than on the website.
Do we own what you build?
Your domain is registered in your practice's name and the content we write for you is yours, with a full export within 14 days if you cancel. The design and the code stay ours, as with any agency, so nothing you need to run the practice is ever held back.
Next step
See it built for your practice
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.