The story
Whereitstarted,andwhat we changed
Three stations, in the order the practice lived them. The first two are the practice's description of the old way; the third is the build.
Station 01
Starting point
What the new patient appointments page said was polished; what it showed was nothing. Visitors were asked to take competence on trust.
Station 02
The problem
With new patient appointments, callers asked practical questions the site never addressed, while the answers sat in internal documents nobody published.
Station 03
What we built
The revised content is built around new patient information and reception hours, supported by approved images or documents where they add something. Brief captions explain why each item matters, and the page closes with a route to an appointment callback from the reception team.