The story
Whereitstarted,andwhat we changed
Three stations, in the order the practice lived them. The first two are the practice's description of the old way; the third is the build.
Station 01
Starting point
Nobody had written the new patient appointments answers down. Staff relied on memory, and the small differences between versions went unnoticed until a customer pointed them out.
Station 02
The problem
For new patient appointments, knowledge existed but circulated poorly: buried in threads, uneven between staff, and invisible to anyone visiting the site.
Station 03
What we built
The team sorted the questions that arrive again and again into a short FAQ about new patient information and reception hours. Each answer was reviewed by the person who owns that topic, with situation-specific queries pointed toward a direct conversation.