The story
Whereitstarted,andwhat we changed
Three stations, in the order the practice lived them. The first two are the practice's description of the old way; the third is the build.
Station 01
Starting point
Evening visitors interested in new patient appointments faced a choice: call an empty office or send an unstructured message into the dark.
Station 02
The problem
Day to day with new patient appointments, the team could not prioritize what it could not parse. The first working hour went on assembling the queue instead of answering it.
Station 03
What we built
The evening route gathers visit reason, preferred day and callback details, sets honest expectations about response times and describes the road to an appointment callback from the reception team. Automated messages are labeled as exactly that.