The story
Whereitstarted,andwhat we changed
Three stations, in the order the practice lived them. The first two are the practice's description of the old way; the third is the build.
Station 01
Starting point
The emergency and general dental surgery briefed every new patient appointments contact individually. The instructions were sound but never the same twice.
Station 02
The problem
Day to day with new patient appointments, versions multiplied until no two customers had quite the same instructions. First conversations regularly began with corrections rather than the matter at hand.
Station 03
What we built
A single maintained guide now covers visit reason, preferred day and callback details in plain language and outlines new patient information and reception hours. Public forms request only first-contact details; sensitive records follow the business's approved channel later.