The story
Whereitstarted,andwhat we changed
Three stations, in the order the practice lived them. The first two are the practice's description of the old way; the third is the build.
Station 01
Starting point
The new patient appointments pages were organized around a desktop menu with layers of subsections. Mobile visitors scrolled past paragraphs of copy before finding any way to get in touch.
Station 02
The problem
When it comes to new patient appointments, callers kept asking where to find things that were, technically, on the site. The information existed; the path to it did not survive a smaller screen.
Station 03
What we built
A compact mobile menu now groups an overview, new patient information and reception hours and a clearly labeled inquiry button. Sections were reordered so the questions visitors ask first appear first.