The story
Whereitstarted,andwhat we changed
Three stations, in the order the practice lived them. The first two are the practice's description of the old way; the third is the build.
Station 01
Starting point
The business described new patient appointments on a general page and left visitors to deduce which contact details applied to their area.
Station 02
The problem
For new patient appointments, misrouted calls were a daily tax on everyone's patience. The site's location information existed but was never joined up with the inquiry route.
Station 03
What we built
Each area's details appear with its own contact route. Submissions carry the selected location along with visit reason, preferred day and callback details, reaching the right team directly.